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    Privacy Policy

    Effective date:
    May 25, 2015
    Latest updated date: May 25, 2015

    The Generational Trust Alliance’s (GTA) mission is to enhance trust throughout families’ online interactions. Its goal is to improve security and privacy online so that children and adults can take full advantage of the Internet. Its assessment and certification program ensure that the online services you interact with are secure and privacy enhancing. This privacy policy outlines what information we collect on the GTA website (the Site),, and how we use it. It forms part of our terms of service and as such when you use the Site you are agreeing to our terms of service and privacy policy. Please be sure to read the terms here: This Privacy Policy may be changed or updated from time to time, in which case, we will post the new policy here.  Such revisions will be effective immediately, so please check the latest update effective date and review the Privacy Policy regularly.

    The Site is directed to adults and does not knowingly collect information from children.

    What Information Do We Collect

    You can sign up for our email newsletter by providing your email address. We will only use your contact details for the purposes of providing the newsletter. It will not be shared with any third parties unless we seek further consent from you to do so.

    You can request to review or have your information deleted at any time by contacting us at:

    Please be aware that if you submit any content including your personal information to a publically available blog on the Site, you are responsible for the disclosure of that data.

    Disclosure of Information

    We will disclose information about you if we believe it is legally necessary to do so, for example, in response to a court order or civil subpoena, or to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose the GTA to legal liability.  In the event of a merger, acquisition, reorganization, bankruptcy or other similar event, your information may be transferred to our successor or assigned but will remain governed by this Privacy Policy.

    Passively Collected Information

    To better understand your use of the Site and improve our service to you we will sometimes passively collect non-personally identifiable information about visitors using the data transfer logs of the Site or “cookies”.  The information we may collect through passive collection technologies, such as “cookies”, includes IP address and browser type, as well as time spent on the Site or areas visited.  Our logs do not normally contain any personally identifiable information and are used only to improve the design, functionality, and content of the Site and to enable us to personalize your experience with the Site.

    We work with third party Google Analytics to assist in these efforts by providing general analytical data on use and functionality of the Site for internal purposes. Data that is collected, processed, and stored is secure and kept confidential and the GTA has opted not to share this data. For more information, visit their Privacy Policy.


    We may include links to third parties from the Site. The GTA isn’t responsible for these companies and including a link to them doesn’t mean that we endorse them. Please check their privacy policies if you decide to visit them.


    We use generally accepted security measures and safeguards and require that the third parties we work with do the same. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for the GTA.

    Please contact us if you have any questions or requests at